Winston-Salem CRE Market Update

Winston-Salem | CRE Market Update

Posted by Marc DeLille on February 20th, 2024

Winston-Salem, situated in the picturesque heart of North Carolina, is more than just a city. It’s a thriving hub with a rich history, cultural vibrancy, and a growing economy. Known for its diverse community and a unique blend of traditional Southern charm and modern innovation, Winston-Salem stands as a testament to the dynamism inherent in the region.

The city’s commercial real estate (CRE) market is emblematic of this dynamism, embodying the essence of evolution and adaptability. A melting pot of opportunities, Winston-Salem’s CRE landscape is shaped by many factors, from the area’s historical significance to the forward-thinking strategies implemented by local businesses and city planners. Understanding the intricacies of this market is not just advisable—it’s imperative for anyone with a stake in the commercial real estate game.

Investors, developers, and real estate professionals navigate a landscape reflecting the city’s commitment to progress. Winston-Salem has witnessed a transformation over the years, with once-industrial areas repurposed into trendy mixed-use spaces and historical districts seamlessly integrated with modern architectural marvels. This blending of old and new creates a unique tapestry that demands a nuanced understanding to capitalize on the full spectrum of opportunities available.

Let’s take a closer look at some of the emerging trends.

1. Winston-Salem Office Report

The office sector is a key player in the Winston-Salem CRE market, and CoStar’s latest report offers valuable insights. In Q3 2023, the report indicates shifts in vacancy rates, providing a nuanced understanding of the demand and supply dynamics. Additionally, absorption rates, a metric gauging the pace at which available office space is leased, play a crucial role in assessing market health.

New developments in the office landscape are also highlighted, showcasing the city’s commitment to infrastructure growth and modern workspace offerings. As the city evolves, these developments provide opportunities for businesses to secure contemporary office spaces, driving economic growth.

2. Housing Market Insights

The residential real estate market in Winston-Salem witnessed interesting developments in October 2023. RocketHomes’ report unveils that the city had 823 homes for sale during this period, marking a 7.0% increase compared to the previous month. This surge in housing inventory could be indicative of a variety of factors, such as increased buyer demand or a strategic move by homeowners to capitalize on favorable market conditions.

Investors should familiarize themselves with the local housing market trends wherever they are considering investing as it can offer a wealth of benefits. It can provide investors with insights into the potential growth of the area and help them determine which part of the city is prime for investment. This is especially useful for investors in retail and multifamily properties. 

3. Industrial Sector Dynamics

Winston-Salem’s industrial sector is pivotal in the city’s economic landscape. Commercial Real Estate Direct reports several significant industrial property transactions, including the sale of industrial buildings and the construction of new facilities. These transactions underscore the city’s commitment to fostering industrial growth and meeting the evolving needs of businesses.

Investors and developers keen on the industrial sector should closely monitor these transactions, as they provide insights into emerging opportunities and potential areas for growth. Additionally, the construction of new industrial facilities signifies a proactive approach to meeting the demands of an ever-changing market.

4. Market Recovery

The NAR Commercial Real Estate Metro Market Report provides a broader perspective on the market recovery in Winston-Salem. According to the report, the multifamily, industrial, and retail property markets are expected to recover more quickly than the office property market. This nuanced analysis is crucial for stakeholders as it allows them to tailor their strategies based on the unique dynamics of each property sector.

The recovery trajectory outlined in the report also serves as a roadmap for investors, guiding them toward areas with higher growth potential. As the market regains momentum, strategic investments can yield substantial returns.

5. Regional Perspective

RealPage’s Q3 Carolinas Update offers a regional perspective, including insights into the multifamily markets in Greensboro/Winston-Salem. The report indicates a return towards more historically typical performance trends in the area. This regional context is essential for understanding how Winston-Salem fits into the broader economic landscape of the Carolinas.

For investors eyeing multifamily properties, the regional perspective provides a holistic understanding of trends and potential areas for investment. Real estate professionals can use this information to offer clients well-informed advice and ensure their strategies align with broader regional dynamics.


The Q3 2023 CRE market update for Winston-Salem unveils a city in flux, with diverse sectors experiencing varying activity levels. The office market is witnessing shifts in vacancy and absorption rates, presenting both challenges and opportunities for businesses. 

The housing market’s surge in inventory provides a dynamic landscape for buyers and sellers alike, while the industrial sector’s transactions and developments underscore Winston-Salem’s commitment to industrial growth.

As the city navigates its recovery, the regional and multifamily perspectives outlined in the reports comprehensively understand Winston-Salem’s place in the broader economic landscape. Stakeholders armed with these insights can make informed decisions, positioning themselves for success in a market characterized by resilience and adaptability.

We know the intricacies of commercial real estate investment can be complex. That’s where working with a commercial real estate broker at Price Commercial can prove invaluable. With our in-depth knowledge of the local market, a broker can guide you through the fluctuations and trends, helping you make the most out of your investment. Whether you are looking to invest in office spaces, industrial properties or multifamily units, we can provide expert advice and insights that can be crucial for your investment strategy.

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